First Global campaign for WiZ smart lighting by Signify as proud sponsor of Mercedes F1 team. A little story to highlight numerous WIZ products in an organic way. Launched in parallel to the start of the new F1 season.
PRESS: DirComfidencial, Adlatina, AdForum, Control, IPMark, NxtMagTech
The Trackside Mode app to "elevate the racing experience" at home was also created to let F1 fans live in real time the evolution of the races. As the Championship starts the lights turn green, yellow if the safety car comes in, and red if there's an accident. This app is still in development to choose your light with the same colors there were in any circuit of the F1 Championship's History.
